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Swirling Soon: Pinkberry to Add to Westport’s Retail Boom

Pinkberry, a frozen yogurt store, is set to open on Nov. 23 and will occupy Go Figure’s spot on the Post Road.

Big chains like Urban Outfitters, Benefit and Jack Wills have revitalized downtown Westport over the past few years. This year, on Nov. 23, another popular chain will open and start to swirl. Pinkberry, an upscale frozen yogurt store, is set to open a store at 111 Post Rd. E next to Urban Outfitters.

Jamie Karson will be the owner of the Westport franchise of Pinkberry. Karson is also the owner of Pinkberry franchises in Fairfield and Greenwich, two of the five Pinkberry locations in Connecticut.

“Westport is a perfect home for Pinkberry,” Karson said.

The town already boasts many other ice cream and frozen yogurt stores.

Mere blocks away from Pinkberry’s home-to-be, employees at frozen yogurt place Louise’s Top This do not think the new store will significantly affect business.

“We have very loyal customers,” said employee Lauren Roach “We are also very different than Pinkberry: we are more natural, we have different flavors and we are also self serve, which is fun for customers.”

Pinkberry’s other neighbors on the Post Road are looking forward to the new addition. Clothing store Mixology, a few doors down from where the frozen yogurt shop will open, is excited for the new crowds.

“We are very excited,” said Mixology employee Dylan Rait. “[Pinkberry] will affect our business for the better, and we love froyo!”

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Caroline Cohen
Caroline Cohen, Managing Editor
Caroline Cohen ’15 is a team player. And in true MVP fashion, she has made a name for herself on Inklings with her pep and strong work ethic. Since taking Intro to Journalism freshman year, she has put in countless hours of hard work and, this year, even snatched up the coveted position of Blue Staff managing editor. Cohen’s dedication stems from her passion. She loves writing, especially thoughtful opinion pieces and interesting feature stories. And the more daunting the challenge, the more willing she is to tackle it. The story she is most proud of is an investigative piece about snow day policies, for which she interviewed Superintendent Elliott Landon. Cohen’s favorite part of Inklings is, naturally, the team spirit. “I never really played sports, so Inklings is my team,” said Cohen. “It’s a way to be more involved in our school and form close bonds with lots of people.” Cohen’s love of teamwork is especially evident when she talks about her goals for her final year of Inklings. Number one on the list is writing a “twofer,” or working with another writer on a story with a challenging topic. And like any other great sportswoman, Cohen is always looking out for the other members of her team. Her “claim to fame,” as she puts it, was coming up with the idea to have editors chip in for a refrigerator for the Inklings room to store snacks in after school. Cohen especially loves the support and positive feedback from her Inklings-reading fans. “I had a copy of the graduation issue at my house, and my friends saw it and were amazed,” she said. It’s sure to be another great season for Caroline Cohen.

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