Refill Not Landfill encourages reduction of waste, support of local businesses

Sustainable Westport sells their own travel mugs at select locations including The Granola Bar, Old Mill Grocery, Shearwater, as well as some Thursdays at the Westport Farmers’ Market and the Earth Place gift shop. They retail for $35 a piece.

Photo by Ava Cordella '24

Sustainable Westport sells their own travel mugs at select locations including The Granola Bar, Old Mill Grocery, Shearwater, as well as some Thursdays at the Westport Farmers’ Market and the Earth Place gift shop. They retail for $35 a piece.

Walking through the halls to your first period class, there is the usual sight of students gripping their daily caffeinated beverage of choice. If not in a student’s hand, the leftover cups are probably littered around the school or mindlessly thrown in a nearby trash can, adding to Westport’s growing waste problem. 

However, things are changing; to alleviate the negative environmental impacts of the use of disposable cups, Sustainable Westport has launched Refill Not Landfill – a program that encourages the use of reusable coffee mugs. 

The program, run by Westport resident Emily Guttman, under the leadership of Sustainable Westport co-directors Gately Ross and Johanna Martell, officially launched in Westport on Jan. 15, 2023. The program works by having residents bring in a reusable cup to one of the participating local cafes. There, they select a beverage such as a coffee, tea, matcha, etc., to be served in their reusable cup. At checkout, customers scan a QR code where they fill out their name and email address to receive credit. After achieving five credits within the month from any of the locations, the resident is entered into a monthly raffle with the chance to win a prize from a local business. 

“We are getting awesome raffle donations from local businesses,” Guttman said. “The first month’s prize which [closed Feb. 15] will be $100 to Don Memos. We have a massage from Dharma Massage coming. I think there’s a jewelry donation. But local businesses are excited to support us and hopefully we can get them new clients as well.”

The idea for Refill Not Landfill stemmed from a similar program that started in Middletown, Connecticut. When Guttman first heard about it she was a relatively new resident to Westport but wanted to find a way to help the Sustainable Westport organization. The idea seemed like the perfect way to get involved as well as a better approach to mitigate the waste problem in Westport, in comparison to composting initiatives that were previously proposed.

QR codes are conveniently located at the checkout counter. After scanning, the link will bring the customer to a quick survey that asks for their name, email address, and provides them with the option to subscribe to the Sustainable Westports newsletter.
(Photo by Ava Cordella ’24)

”As much as I would love to be able to talk restaurants into buying more carefully and redistributing their scraps and composting, a lot of them do it already,” Guttman said. “I think the ones that are most inclined to do it already do it, so this just seemed like an easier foot in the door, per say, to make a difference in the food industry in Westport.”

A misconception about the widely used disposable paper cup is that they are recyclable. While they may be made of mostly paper, most are also wrapped in a plastic lining in order to prevent leaks. Unfortunately, this makes them unrecyclable and are thus forced to be sent to a landfill. According to Earth Day, an Environmental Conservation Organization, this adds to a total of 50 million coffee cups thrown away to landfills in the United States each year.

“If you think about 10 years ago how many people carried around a reusable water bottle vs. now, […] I mean the hydro flask was like the item for how long and now it’s just second hand habits for us,” Co-director Gately Ross said. “So it’s about changing habits and thinking about making changes and sometimes it’s a little uncomfortable at first, but I think it’s quintessential for not just this net zero goal but for what our planet’s going to look like.”

Leading up to, and even after the initial launch of the program, local cafes were eager to participate in the initiative of reducing single-use plastic and getting the Refill Not Landfill program in their stores. The participating locations include Bubble & Brew, Donut Crazy, Green & Tonic (Westport), Kneads Bakery, Mrs. London’s Bakery & Cafè, Old Mill Grocery, Shearwater Coffee Bar (Westport), Steam Coffee and Tea, Studio Cafe, The Granola Bar (Westport), The Porch at Christie’s, Westport Library Cafe, Westport Playhouse and Winfield Street Coffee.

Overall, the restaurants have been so excited about it and there’ve been really great conversations and learning experiences with them and it’s exciting to do something that people are excited to participate in.

— Emily Guttman

“Overall, the restaurants have been so excited about it and there’ve been really great conversations and learning experiences with them and it’s exciting to do something that people are excited to participate in,” Guttman said. 

One restaurant that was especially quick to jump on the idea is the Granola Bar and its  Co-founders/Co-CEo’s Julie Mountain and Dana Noorily.

“We believe in all of the important work Sustainable Westport does and we were thrilled that we could help in some small way,” Mountain and Noorily said.

Mountain and Noorily are also pleased to see the positive feedback The Granola Bar has received in response to the launch of the Refill Not Landfill program as well as the sale of travel mugs that Sustainable Westport created.

“We’re almost sold out of the mugs at both locations, so clearly our customers are responding positively to the Refill Not Landfill program,” Mountain and Noorily said. “Several customers have posted photos of their mugs at The Granola Bar on social media to help spread the word. We make sure to repost those photos to amplify the message even more. Customers have definitely taken notice of the in-store signage and we love seeing them scan the Refill Not Landfill QR code when they use their reusable mugs.”