Pretty in pink

Pink Aid’s motto surrounded by hand-written notes from attendees.

On Wednesday, Oct. 8, the Pink Aid organization hosted their fourth annual Luncheon and Fashion Show at Mitchells.

Over the past three years, the event has raised over one million dollars in proceeds to those battling breast cancer without access to proper resources.

Mitchells was covered in pink—from vibrant wigs worn by waitresses to sweet treats lining the shelves where hand bags once stood.

Bill Mitchell, President of the Mitchell family stores, could not wipe the smile off of his face.

“We do a lot of events here and are happy to open our doors,” Mitchell said, “But I have to admit that this is the best event all year and the most compelling for sure.”

The Spring Collection of Michael Kors was featured in the fashion show by current models, including Fatima Siad from “Americas Next Top Model.” A touching component was added afterwards when recent survivors, a.k.a “Warriors,” took the runway with their loved ones by their side.

500 guests attended the gathering that sunny afternoon to support, give their time, and “fill the pink purse” with generous donations to the organization.

Each year, the Pink Aid committee reaches out to someone whose life was previously impacted by breast cancer in some way. This year’s guest speaker was CBS News correspondent and breast cancer survivor, Lara Logan.

A highlight for many was Logan’s heartfelt and on-the-spot speech where she disclosed her experience with the disease as well as inspirational words to those in battle.

Logan expressed how she has endured experiences in her life including the traumatic, sexual assault in Cairo’s Tahrir Square.

“I don’t want to be defined by what happened to me in Egypt, let alone my diagnosis of cancer,” she said, “At the same time, I recognize that if people look up to me because of what I’ve endured in the past, that’s okay. I have to run with that and make a difference.”

Dr. Richard S. Zelkowitz, who practices Oncology and Hematology at Norwalk Hospital, referred to the event as being “fabulous” for fundraising to women in crisis.

“I’ve been the doctor of many here today and it is so uplifting to see them embrace life as a community,” he said. “We’re raising all this money for people who are underprivileged, making resources accessible, and proving that with awareness we can provide better care.”

For more information or to make a contribution, call 1-844-PINK-AID, email [email protected] or visit