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Students unfazed after Snap announces redesign of app


On Nov. 7, 2017, Snap Inc. announced its third-quarter earnings report and reported weak revenue and user growth. Pressure from Snap investors to grow its user base has ignited the company to implement an overhaul of the disappearing pictures social media app. This overhaul is intended to draw in more users, but there is a possibility where the redesign will draw away current users from its competitor, Instagram.

Sofie Calderon ’18 an active Snapchat user is unlikely to be deterred from the app once it receives a redesign.

“Nothing would bother me about it,” Calderon said. “They change it a lot, so it has many features that I feel like most people don’t use.”

However, Ian Cooney ’18 is unsure of how he would feel about the redesign.

“It really depends on how Snapchat changes the layout,” Cooney said.

Snap Chief Executive Evan Spiegel reveals the redesign might be the largest change in the app’s history, so far.

“There is a strong likelihood that the redesign of our application will be disruptive to our business in the short term, and we don’t yet know how the behavior of our community will change when they begin to use our updated application,” Spiegel said. “We’re willing to take that risk for what we believe are substantial long-term benefits to our business.”

According to Spiegel the redesigned app will separate the news-heavy Discover page from a user’s friend list and is intended to promote more intimate sharing among friend groups while pushing professionally produced content into a separate feed. On the current version of the app, the two are intermingled on a single screen.

“With the upcoming redesign of Snapchat, we are separating the social from the media, and taking an important step forward towards strengthening our relationships with our friends and our relationships with the media,” Spiegel said.

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