GoPro announced plans to cut its workforce by at least 20 percent, reduce the salary of the Chief Executive, Nicholas Woodman, to $1.00 and the company will exit the aerial drone market, on Monday, Jan. 8 2018
This news leaves GoPro owners, like Sebastian Shuken ’18, feeling disappointed for the company’s future endeavors.
“I was disappointed they [GoPro] are discontinuing the Karma Drone project,” Shuken said. “I believe GoPro’s future does not look good because they are getting into different fields instead of focusing on their strengths.”
Other students feel differently about GoPro’s future.
“I am extremely optimistic that GoPro is going to create new products and focus on their strengths to maintain quality and performance in their future products,” Cooper Beitman ’18 said.”
Beitman is not the only one who believes GoPro has a promising future.
“GoPro is committed to turning our business around in 2018,” Woodman said. “We entered the new year with strong sell-through and are excited with our hardware and software roadmap.”
In the announcement, GoPro hinted at new initiatives for the company as they begin to turn around the business in 2018.
“GoPro will continue to innovate with several new products aimed at new and existing customers,” the company said in their Jan. 8 press release