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LF’s “Share the Love” Contest Craze

Screams of joy echoed throughout the town as girls on Facebook scrolled through their newsfeeds and discovered popular clothing store, LF’s latest post: “MAJOR NEWS!!!!! WE ARE HAVING A CONTEST!!!!”

On May 1, LF began to post photos of an ad advocating their Share The Love Contest on their Facebook page. The contest was a lottery with a grand prize of $250 to spend at LF, and ten runner-up prizes of $100 LF gift certificates.

“It’s super exciting because everything in the store is so ridiculously expensive but also unbelievably addictive,” said Shelby Phares ‘13. “In one stop I can spend from $500 to $2000.”

Entering was simple. Contestants just had to visit LF Stores’ Facebook fan page and hit the share button to post the ad onto their Facebook walls.

“This lottery is such a big deal. It gives everyone a chance to win and a lot of people really want to be included in it,” said Annie Raifaisen ’14, an LF lover.

The contest also allowed the store to increase its publicity and compel fans to “share the love” of LF. With a mere click, participants were able to easily qualify for the contest while simultaneously spreading the word about LF’s latest trends.

“It’s definitely good publicity,” said LF employee, Nicole Roach. “It gets everyone on the same page and having fun.”

Kendall Rochlin ’15, another LF fan, agreed. “It’s a great way for them to gain more customers and give people a chance to shop there that normally can’t,” said Rochlin.

Winners were announced on May 7 on LF’s Facebook wall. The grand prize went to Ashley Amato, and the runner-ups included Francesca Paretta, Andie Shukow, Isadora Malago, Tiarra Watson, Tammy Rosecrans, Nicole Dellana, Cali Liporace, Anna Bernstein, Christina Marie Roberti, and Sienna Skelly.

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About the Contributor
Sami Bautista, Web Sports Editor
While most Inklings staff members are spending time on their newest articles, Sami Bautista is busy being the captain of the lacrosse team--as well as writing her next article. How does she do it? She should take up a new sport: juggling. Although Bautista’s passion for sports, such as lacrosse and field hockey, continues to burn bright, she just couldn’t resist being a part of the paper.  Last year, she held the web features editor position, and this year Captain Sami will take on the roll of being the staff’s newest web sports editor. Bautista is ecstatic to take on her new paper position, as it will allow her to write about all aspects of sports. She feels as if it will give her the ability to bond her two interests together. Her articles will include game scores, statistics and news throughout the seasons. “Even though the practices for lacrosse are so hard each day, the feelings you get after winning a game makes it all pay off. I also feel the same way when I finish the article I have been writing,” said Bautista ‘13. Bautista’s ability to remain dedicated to both of her school activities proves that it really is possible to be an all-rounder. There’s only one thing left to say: aye aye, captain.

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