Join the discussion.

Inklings News

Join the discussion.

Inklings News

Join the discussion.

Inklings News

Ulta Beauty chooses Westport as new home

Ulta Beauty chooses Westport as new home

By Roxy Augeri ’20

Makeup enthusiasts around Westport are excitedly awaiting the arrival of their newest makeup destination: Ulta Beauty. At this time there is no official timeline for the progress that they are aiming to make. This company has been targeting expansion, hoping to gain a place with other super stores such as Sephora in the makeup industry.
Ulta Beauty is a chain of makeup stores that are gaining following across the country. “Ulta Beauty is recognized for its commitment to personalized service, fun and inviting stores and its industry-leading Ultamate Rewards loyalty program,” their corporate website says. The brand is focused on delivering the best shopping experience possible while providing the biggest array of brands in the market.
The store’s new location will be at the site previously occupied by Anthropologie. Boasting large square footage and exposure along Post Road East, the location is appealing to both the business and its consumers..
“It’ll be a lot easier,” Emma Saxon ’21 said after explaining that while Sephora is her go-to location to purchase makeup, having Ultra Beauty so close to home will be a welcomed development..
“I go there to find big name brands,” Annabel Kavetas ’20 said of Ultra Beauty. The appeal to Ulta, in her opinion, is the fact that they have high-end products that consumers usually can only find at Bluemercury or Benefit downtown, while also carrying drugstore brands that are less expensive. This appeals to Staples students who enjoy sporting the most current makeup trends on a budget.
Shopping for makeup in stores as opposed to online is also appealing to make-up enthusiasts like Kavetas. “I usually shop in stores because seeing something online is nowhere near seeing something in real life,” Kavetas said. She likes to see the products and sample them in order to ensure she purchases the products that best compliment her skin type and pigment..

Leave a Comment
More to Discover

Comments (0)

All Inklings News Picks Reader Picks Sort: Newest

Your email address will not be published. Required fields are marked *